Published by Business Recorder on Sunday, June 22, 2014
ISLAMABAD: The Bank of Punjab, Zong and Inov8 signed an MOU to announce their partnership for digitizing government flows via the branchless channel.
Branchless banking is the provision of financial services through neighbourhood retail shops whereby the financial services are offered to the unbanked population at their doorsteps. This is a first of its kind arrangement wherein service providers with existing market experience are coming together to provide the services which are aimed at poverty alleviation and financial inclusion of the under privileged masses.
There are two areas to focus for successful implementation: i) The Technology ii) The Agent Network (distribution side). BoP has entered into an MoU with Zong and Inov8 as both organizations have local market presence, expertise and existing experience which they aim to bring together to build synergies for best service offering.
Tags: telcos, technology, Visa debit cards, money transfer, MFS services, bank, 4G, The News, retail shops, value-added services, mobile payments, Islamic bank, Bashir A. sheikh, smart phone applications, mcommerce consulting, multi-channel mobile banking, banking services, mcommerce, 3G, BOP, smart phones, branchless banking, financial services, Pakistan, Mr. Naeemuddin Khan, zong, next generation Mobile Financial Services, mobile commerce, Commerce, ecosystem